March 3, 2006, Newsletter Issue #7: Online Distribution Services

Tip of the Week

There are many online services that will distribute your press release for a fee. It's important to carefully examine the services these companies offer. Choose a service that charges a subscription fee or has an opt-in option for journalists. Look for one that will target your release to journalists and analysts in your indstury. Some services simply send blast emails to all the journalists in their databases - most journalists won't read these types of messages.

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