Providing free content to other Web sites is a great way to garner publicity for your company, product, or own Web site. The problem is finding appropriate sites for your content and making sure it doesn't get replicated elsewhere. This is easier said than done these days. Carefully research any potential Web partner carefully. Make sure that the site belongs to the company you think it does. There are countless examples of "sound alike" sites that are (and are intended to be) easily mistaken for the real thing. Copyright any information you provide to another site, and insist that the site include a link to your site.

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