June 1, 2007, Newsletter Issue #68: Educational Article

Tip of the Week

If your product or service warrants it, writing an educational article for a magazine or other publication can be a great way to get publicity for your company and position yourself as an industry expert. Write an informative piece that will teach people something new. Remember to keep it factual. The benefit to your company will be somewhat tangential, but it will keep your name in the news.

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Byron White