January 25, 2008, Newsletter Issue #101: Providing News Value

Tip of the Week

Make it as easy as you can for the editor to find the news value in your story. Don't make the editor slog through a lot of "spin" to find what's important to his or her readers. Truly new products and services, a new use for an existing product, or a new partnership that enhances both companies' position are good examples of true news value.

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Lynda Moultry