December 11, 2009, Newsletter Issue #185: Press Release Layout

Tip of the Week

Editors expect to see a standard layout for a press release. At the top of the page, against the left margin, put the contact section. Below the contact information include the line, "FOR IMMEDIATE RELEASE." Place the headline on the next line, centered and in bold. A subhead should go directly beneath the headline, also centered but in italics, not bold. The body of the release comes next, beginning with the dateline. The opening paragraph should include all the pertinent facts (who, what, when, where, why, and how). The second paragraph typically includes a quote from an officer of the company. The remainder of the release body follows. The last line is three pound signs (###), centered, showing that the body of the release has ended. The boilerplate "About" section comes last. This section includes basic company information.

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