January 8, 2010, Newsletter Issue #189: Press Releases: Expert Opinion

Tip of the Week

When someone from your company provides an expert opinion on a subject that's related to your industry, announce that in a press release. If someone else in the industry endorses your product, you can issue a release announcing that as well. Include a quote from the expert, whether they are from your company or not. Be sure to get permission to name the outside source.

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Barbara Gibson