March 5, 2010, Newsletter Issue #196: Business Writing Tips

Tip of the Week

Business copy needs to be clear, concise and easy to read, without being condescending or overly simplistic. Save the catchy slogans and plays on words for advertising. Executives are busy, and they want you to cut to the chase. Make your point in the first paragraph (or even the headline, if possible). Expand upon your point throughout the rest of the piece.

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Ray Lokar