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How can I make my press release as effective as possible?

Best Length for a Press Release

Press releases are like resumes. They should not be too long. Your headline and opening paragraph should contain all the essential information in your press release. In fact, they should be able to stand alone if necessary. Think of them as a calendar listing or event announcement unto themselves. Editors may receive hundreds (or even thousands) of releases each week, so get to the point.

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