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Corporate Communications Tips
Expanding The PR Function
Small companies often start out with a public relations person or department and expand to a larger corporate communications function as the company grows. A press release can be used to inform employees, customers, investors and the general public, effectively fulfilling the corporate communications role. If you public relations efforts are sporadic or ineffective (i.e., not getting picked up by media in your target areas), or if your company has expanded, your company would likely benefit from a focused corporate communications effort overseen by one designated individual or department.
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Investor Communications
PRWeb Tip: The purview of corporate communications includes public relations, media relations, internal communications and investor relations. Investor relations involves the company's communication with its shareholders. Public companies are governed by strict rules with respect to what they can say to the public and when they can say it. There are certain disclosures public companies have to make at certain times in their fiscal year. If you are involved in a joint venture with a public company, be sure that you know what you can say when. If you are a public company, be sure to adhere to Securities and Exchange Commission regulations regarding communications.
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External Communications
As companies grow, the function of corporate communications can become fragmented as each department puts out its own external communications materials. Remember the importance of a unified voice in your external communications. Remember: any press release, memo or article that leaves the company represents all employees of that company.
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Corporate Communications Consultants
PRWeb Tip: Many larger companies have corporate communications consultants who may help the company communicate a variety of issues to the media and the public. Often corporate communications consultants offer consultation on public relations but may also advise their clients on investor relations (for public companies) or crisis management. Sometimes a company will be involved in a high profile incident or a headline-grabbing lawsuit. In these cases, a corporate communications consultant is often called in to do damage control.
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About Corporate Communications
Corporate communications is defined as any method by which your company communicates with anyone--either internally or externally. Public relations is part of corporate communications. Other components of corporate communications are investor relations, employee or internal communications, advertising, marketing communications, and government or labor relations.
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Internal Communications
Companies are generally concerned with the image they present to the public, and rightly so. But more and more companies are becoming equallly concerned with the image they project to their employees. Internal communications (those memos and emails that are sent to employees only) often need to be just as carefully worded as communications to customers and the general public. These internal communications are part of the corporate communications function.
