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A newswire is a service that distributes news and press releases to journalists in every country and in every industry. PR Newswire (www.prnewswire.com) is the granddaddy of newswire services. Journalists use PR Newswire and other wire services to "sort out" the tens of thousands of stories that "cross the wire" every day. You can use a newswire to distribute your news release for a fee. The fee will vary depending on the length of your release, the number of outlets you want it to go to, and how particular you are about which outlets get it. The fee can run from several hundred to $1,000 for a single release. However, for watershed events that could truly impact your company, it can be well worth it.