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Current Events Tips
Current Trends
Capitalize on a trend that favors your product or service by writing a press release or arranging a speaking engagement. Define the tread, quanify it if possible (e.g., 'Over 3.2 million MP3 players were sold last year') and indicate how it is relevant to your product.
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Linking a Press Release to a Current Event
PRWeb Tip: Issuing a press release that ties your product into current events is a great way to get some publicity. If your company is helping out victims of a natural disaster, for example, craft a press release that shows how you're helping and how it ties into your business. It shouldn't be just a big pat of the back. The release needs to let people know how your company or product is uniquely qualified to help. Since these types of stories are time-sensitive, it's helpful to "shop" them to journalists you already know. They're more likely to drop everything to squeeze in a story for someone they've dealt with before as opposed to someone they've never heard of.
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Real Time News
Given the speed at which news is now disseminated, it's unlikely that you'll be able to provide 'breaking news' about your company. These kinds of stories are usually supplied by a wire service or a publication's internal reporters. You can, however, become a source for comment on current events and real time news by cultivating relationships with journalists. If the editor of a local newspaper knows that you're a reliable source for comment on business news in your area, he/she will likely call on you for quotes for relevant stories. Likewise, if you are available as a source for information on a specific topic, cultivate relationships with journalists that might need quotes on that topic. This will provide additional publicity for your company.
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Top Business News
PRWeb Tip: Check the business publications (Business Week, Forbes, etc.) and your industry's publications for the top business news. If these news stories are related to your product or service, contact the editor. Let him or her know that you're available for interviews or comments on the subject. If it's unlikely that there will be another story on the same topic any times soon, try writing a letter to the editor on the topic. This needs to be done immediately - most weeklies publish letters the following week, so be timely.
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Business News
Keep up with the general business press as well as the trade publications for your industry. If you spot a trend that is relevant to your product or service, contact the reporter or editor who is writing on that trend. While they may not be willing to run another article to show your point of view right away, you'll be setting yourself up as knowledgeable about that trend. Writing a letter to the editor about a recent article on a current event can also get publicity for your firm.
