Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 4PM Eastern.
Q: What is media relations?
Answer(s) to this Question (
1 / 2
)
About Media Relations
The terms "media relations" and "public relations" are often used interchageably. Technically, media relations refers to personal relationships with the journalists, editors and analyts who cover the company and industry.
Media Relations Definition
While many people use the terms "public relations" and "media relations" interchangeably, the definition of media relations is somewhat more narrow. Media relations refers to the relationship that a company develops with journalists, while public relations extends that relationship beyond the media to the general public. Media relations are important, but it's also critical to keep in mind the end result, which is the message that's disseminated to the public.
