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Q: How do I write a press release about a celebrity who uses my product?
Answer(s) to this Question (
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Prominence
Any press release concerning a famous or prominent person automatically becomes more newsworthy than a story about an ordinary person. Prominent people include celebrities, political figures, and people who have been in the news before. However, before you "out" a celebrity client or customer who has said wonderful things about your company in a press release, be sure you have his or her permission.
Using Celebrity Endorsements
A press release about a prominent or famous person always has news value. Celebrities, political figures, and business leaders will often make news. Make sure you have the permission of a celebrity customer before you use his or her name. If you can get a quote from the celebrity, that will make your press release more credible.
