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Q: How can I make my press release relevant to the local media?
Answer(s) to this Question (
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Proximity
Any connection in your press release to the specific geographic area of the audience will automatically increase a story's news value. You can also focus on the local impact of a larger story. This is called localizing. Localizing makes the announcement more relevant to a specific geographic area, and will help your story get covered in local media.
Leveraging Locality
Local media like to carry local stories, so if you can connect your press release to the geographic area of the audience, you're more likely to have success placing your press release. If you can tie the company or product to businesses or individuals in the community that the media outlet covers, that gives the editor and reporter a local contact to feature in a story. Try to get quotes from locals, and weave them into your release--without making it too long.
