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Q: What is an editor looking for in a press release?
Answer(s) to this Question (
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Know Thy Reader
Each specific medium has different audiences with different interests. Good editors know what their readers want and choose press releases accordingly. By creating a story idea tailor-made to the interests of any given medium, you will endow your story idea with an extra edge in the editor's eyes. Familiarize yourself with the publication and its audience by reading back issues, and visit the web site to understand the audience.
Know Thy Reader
A good editor knows what his or her readers want to read. By carefully identifying the audience of each publication you're targeting, you'll know, too. Editors appreciate that you took the time to determine that their audience is likely to be interested in what you have to say. Visit the publication's Web site, and read back issues to get a sense of what the audience wants.
