Who you, a Guru? After you read these 208 Press Release tips, you'll be one. But we're looking to recruit a Guru to blog, write a 101 tip Press Release book, and become a leader of this community.
Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 4PM Eastern.
Q: What is an editor looking for in a press release?
Answer(s) to this Question (
1 / 2
)
Know Thy Reader
Each specific medium has different audiences with different interests. Good editors know what their readers want and choose press releases accordingly. By creating a story idea tailor-made to the interests of any given medium, you will endow your story idea with an extra edge in the editor's eyes. Familiarize yourself with the publication and its audience by reading back issues, and visit the web site to understand the audience.
Know Thy Reader
A good editor knows what his or her readers want to read. By carefully identifying the audience of each publication you're targeting, you'll know, too. Editors appreciate that you took the time to determine that their audience is likely to be interested in what you have to say. Visit the publication's Web site, and read back issues to get a sense of what the audience wants.
Founded in 2000, LifeTips offers fresh tips and advice to millions of readers. Become a Guru on a topic you're an expert in. Become a Sponsor and keep the tips flowing and traffic going to your website!