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Q: How can I get an editor to notice my press release?
Answer(s) to this Question (
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Offer New Information
Editors receive countless press releases and story ideas every day, each with their own spin. So what can you do to increase the chances of your story being one of the chosen few? One way is to think like an editor and develop your sense of what will make your press release stand out among the rest. Editors will be looking for stories that offer new information that is interesting to their readers. They want timely stories that don't simply rehash what they've covered in the recent past.
Give New Information
Make sure your release offers new information and that information is positioned prominently in the headline and first paragraph. Editors look for stories that tells readers something they don't already know. Make sure your release tells something new. Don't just rehash subjects that the publication has covered in the past. Also, if you can peg your press release to a current event or trend already in the news, that will likely get it read by more editors.
