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Q: How do I announce a new ad campaign in a press release?
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Advertising or Marketing Campaign
Launching a new advertising or marketing campaign is an appropriate subject for a press release. You can describe the campaign in detail, but be sure to keep the release factual. Include information on the product or service being advertised, as well as when and where the campaign will run.
Advertising or Marketing Campaign Press Releases
If your company is about to launch a new advertising or marketing campaign, distribute a press release on the topic. Describe the campaign in detail, being sure to keep the release itself factual. Announce when and where the campaign will run, and describe the product or service being advertised.