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Q: Can I write a press release about an executive offering an expert opinion?
Answer(s) to this Question (
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Expert Opinion
If someone from your company is called upon to provide an expert opinion on a related subject within your industry, you can publicize that with an industry press release. Conversely, if an industry expert endorses your product, or the type of product you make, you can craft a release around that. Try to get a quote from the expert, whether internal or external. If you are announcing that your product is in a class of products that are endorsed by an expert, be careful about naming or quoting the source. Make sure you have permission to use any copyrighted material.
Press Releases: Expert Opinion
When someone from your company provides an expert opinion on a subject that's related to your industry, announce that in a press release. If someone else in the industry endorses your product, you can issue a release announcing that as well. Include a quote from the expert, whether they are from your company or not. Be sure to get permission to name the outside source.
