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Q: How do I write a press release about an industry trend that favors my company?
Answer(s) to this Question (
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Industry Trends
if your product or service relates to a current trend or industry outlook, consider crafting a news release around that angle. A quote from an industry analyst or 'guru' will add credibility and newsworthiness to your release. If you can't get such a quote, use one from an executive in your organization that refers to the trend. Remember, if you quote or refer to an industry source or publication, you must have permission.
Press Releases: Industry Trends
Current trends in your industry can provide excellent fodder for a news release. Tie your product or service to the trend and, if possible, obtain a quote from an industry analyst or "guru." Failing that, you can use a quote from one of your executives that ties your product to the trend. Be sure to get permission to use any quotes or copyrighted material.
