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Q: How do I announce a name change in a press release?
Answer(s) to this Question (
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Name Change
It's important to issue a press release if you are changing the name of your company, product or service. Include the old and new names, and the date when the change will take effect. Include a quote from a top executive that describes the reason for the change, e.g., "The name Global Widgets better reflects the company's geographic reach.."
Press Releases: Name Change
If your company is changing its name or the name of a product or service, issue a press release as soon as the decision is finalized. Be sure that the release includes both the old and new names, and say when the change will become effective. The quote should indicate why the name was changed and what the new name is expected to accomplish. For example, "The name Widget Tech better reflects the company's state-of-the-art manufacturing capability."
