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Q: Will buzzwords help my release get read?
Answer(s) to this Question (
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Eliminate buzzwords
This sentence says nothing of substance: "ABC Corporation provides a best-in-class solution by leveraging its core competencies." Be very wary of buzzwords that are not specific. Your copy should present clear benefits to the customer that are quantifiable.
Press Releases and Jargon
PRWeb Tip: Beware of jargon that are not specific. What you say should present clear benefits to the customer. These benefits should be understandable to industry outsiders, and they should be quantifiable. Watch out for buzzwords in the description of your company that appears at the end of the release as well.
