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Q: Why do I need public relations?
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Why You Need It
Public relations is one of the basic sectors of the marketing function. It's the least expensive and easiest to implement. For start up and small companies, PR can be the best and most effective way to educate the public on your product of service.
Why Companies Need Public Relations
Unless your company has a monopoly, you need to win customers and market share. Public relations is the least expensive type of marketing. It's also the easiest to implement. Small and start up companies in particular should take full advantage of the power of public relations to educate the public on products and services offered by the company.
