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Q: What are the keys to writing a clear press release?
Answer(s) to this Question (
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Watch Attribution Modifiers
Eliminate words that modify "said," as in "she said anxiously" or "he said happily." Anything other than just plain "he said" or "she said" is usually unnecessary.
Attribution in Press Releases
All direct quotes must be attributed in a press release. When attributing a quote, it's usually sufficient to say simply, "he said" or "she said." The temptation is great to modify the attribution with something like, "he said happily," but this is usually unnecessary and detracts from the subject of the quote.
