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Q: How can I make my press release as effective as possible?
Answer(s) to this Question (
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Be Concise
Editors receive hundreds of press releases, so get to the point quickly and be concise. Your headline and opening paragraph are the most important part of your press release.
Best Length for a Press Release
Press releases are like resumes. They should not be too long. Your headline and opening paragraph should contain all the essential information in your press release. In fact, they should be able to stand alone if necessary. Think of them as a calendar listing or event announcement unto themselves. Editors may receive hundreds (or even thousands) of releases each week, so get to the point.
