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Q: What can I say about my product in a press release?
Answer(s) to this Question (
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Be Factual
Stick to logical and substantiated claims, avoiding statements often found in advertising and marketing copy, such as "We're the best!" [And lose the exclamation mark, which has no place in a press release unless it is part of company's name, like Yahoo!]
Press Releases and the Facts
Avoid overblown statements in your press releases, as well as claims typically found in advertising copy. Stick to the facts. Watch out for statements like, "We're the best!" And by the way...exclamation points usually have no place in a press release.
