Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 4PM Eastern.
Q: How can current events help my press release get covered?
Answer(s) to this Question (
1 / 2
)
Be Timely
A novel way to get media coverage is to ride the coattails of current media events. For example, a company that produces spyware-blocking software issued a press release stating its position on spyware at the same time Congress began hearings on spyware legislation. This company was quoted as an industry expert in numerous articles.
Timely Press Releases
Be ready to jump on any news trends that affect or relate to your product, service, or industry. Riding the coattails of current media events is a great way to get coverage, and may even get your company positioned as an industry expert.
