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October 20, 2006, Newsletter Issue #38: Online Press Release Software
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Tip of the Week
Software to help you write a press release is widely available online, sometimes free or for a fee. While this software can be helpful for bigger projects, writing a press release from 'scratch' is simply not that difficult. Identify the subject you're writing about, and figure out the six basic facts (who, what, where, when, why and how). Then take a look at some other press releases (check your competitors' Web sites) and you'll see that they have the same basic format. Write a rough draft, and have someone in your company read it over. Then have someone outside your company read it as well, to make sure it's not too heavy on 'industry-speak.' If you still don't like it, or haven't managed to get anything on paper, look into the software. Just beware of 'boilerplate' releases that sound too generic.
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