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July 7, 2006, Newsletter Issue #24: Bylined Articles
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Tip of the Week
Bylined articles are a form of public relations writing or business writing. Bylined articles are articles that are written for a trade publication by an industry executive or other 'insider'. They are a great way to get publicity for your company or product. The best way to get a bylined article into a publication is to approach the publication with a specific idea, or 'query'. The query should include a brief synopsis or abstract of the article, a 'pitch' for why the publication should run the article (targeted as closely as possible to the audience for the publication), and a brief biography of the author. Bylined articles are frequently ghostwritten for executives by PR writers, but are attributed to the executive.
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