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August 25, 2006, Newsletter Issue #30: Using Newswires and Targeted Electronic Distribution Service
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Tip of the Week
Some distribution companies offer both traditional newswire submissions and electronic distribution. Some offer traditional distribution through a partnership with newswires as well as via direct e-mail distribution to its database of subscribing journalists. Distribution companies search on key industry terms, so be sure your release includes all of the relevant terms to trigger distribution to the maximum number of people.
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