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September 22, 2006, Newsletter Issue #34: Business Communication Skill
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Tip of the Week
While some people are naturally effective communicators, it is possible to teach effective business communication strategy. Understanding the audience is the most important factor. Know whether your press release or article is going to the average consumer, or to technology executives. Describe the product or service in a way that the reader (or listener) can understand, but don't be overly simplistic or you'll come off as condescending.
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