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November 9, 2007, Newsletter Issue #90: Public Relations Practitioner
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Tip of the Week
Whoever said, "There's no such thing as bad publicity" miseed the news on Enron or Tyco. Even the most reputable companies can sometimes find themselves in the midst of a public relations disaster. If you find yourself in such a situation, it's often prudent to hire a PR specialist or crisis control counselor for your company. Some companies specialize in 'crisis management' - helping companies to make the best of a bad situation. In these circumstances, the important thing is to act quickly. Find the help you need and get the word out right away.
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