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December 21, 2007, Newsletter Issue #96: Media Relations
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Tip of the Week
Consider the media to be a special type of customer. Don't forget them when sending holiday cards or announcements of special promotions. If you're participating in a trade show or other industry event, consider attending or even hosting a media event to attract the attention of reporters and editors. 'Court' the media as you court your customers.
2
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3
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