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August 3, 2007, Newsletter Issue #76: Relevant Information to Include
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Tip of the Week
Writing press releases is pretty straightforward. Make sure you provide the basic facts in the first paragraph, followed by a quote from an executive in the company. The remaining paragraphs should provide more detail on the announcement. The press release should conclude with a 'boilerplate' paragraph about the company and its accomplishments. Be sure to include contact information so an editor or reporter can get more information.
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