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January 11, 2008, Newsletter Issue #99: Consider the Audience
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Tip of the Week
A target audience is the group of individuals most likely to seek out your company's goods or services. You may have several different target audiences within your broader target audience. Think specifically about the attributes of the audience you want to hear your message. Target any and all of the information sources (print, online, radio) those people are likely to get information. Don't rely solely on newspapers or trade publications.
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