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April 11, 2008, Newsletter Issue #112: Sample Press Release Quote
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Tip of the Week
All press releases should include at least one quote. Include a quote from the highest-ranking executive you can find. A quote might say, "Razor blade manufacturers will save time and money with this new manufacturing process," said Joe Smith, president and CEO of XYZ Company. "The companies that have tested the prototype are very excited about it."
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