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February 13, 2009, Newsletter Issue #156: Press Release: Announcing a New Contract
1
Tip of the Week
If you win a contract from a new client, announce it in a press release. Be sure to get the client's permission. Include a quote from the client if you can. If the client company is publicly held, include its stock ticker symbol, as many analysts and journalists follow particular companies by the ticker. If the client is a large company, or if the contract is significant, include the client's "About" section at the bottom of the release, following your company's "About" section.
2
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