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March 20, 2009, Newsletter Issue #160: Press Releases: Scholarship or Charity
1
Tip of the Week
When your company sponsors a scholarship or makes a charitable contribution, issue a press release. If you can, include a quote from the beneficiary. A release of this type will typically be of interest to the local media. If you can get a photo of the recipient to submit with the press release, it will stand a better chance of being run.
2
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3
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