Odds of Publication

Try to keep your expectations in check when putting out a press release. It's not a magic bullet. It's true that once in a while, a company will score big with their first release, but it's rather like winning the lottery or a sweepstakes: Many will enter, few will win. However, if your company issues a steady stream of newsworthy releases to the media, over time your company and products will get the attention they deserve.