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How often should I send a press release?

Quality over Quantity

Issue a press release when you have news to announce. Microsoft issues hundreds of press releases every year because it has a lot of products and services across many divisions worldwide. A small company may send out only two or three releases a year to announce a new product or a big customer win. Don't put out a release just for the sake of doing so, but look carefully to see what opportunities you may have to make news.

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