Abbreviations in Press Releases

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Business Writing and other Press Release topics.

How can I write effective press release copy?

Abbreviations in Press Releases

If you use an abbreviation in your release, even if it's common in your industry, spell out the first instance and follow it with the abbreviation in parentheses. For example, "Customer Relationship Management (CRM) software." You can then use the acronym alone on subsequent references in the same press release. You never know who will be reading the article that's generated by your release, so leave it to the journalist to determine what level of jargon his or her readers can tolerate.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Press Release Tip Site? Request a Tip Now!


Guru Spotlight
William Pirraglia