Active Voice in Press Releases

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How can I write effective press release copy?

Active Voice in Press Releases

Active voice is infinitely more engaging. Use the active voice in your press releases (and in all of your communications whenever possible) instead of the passive voice. Review your release carefully to make sure that your language is as direct as possible. It is also important that you maintain the same tense throughout your release. Don't flip-flop from past to present tense.

   

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