Press Releases and Jargon

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How can I write effective press release copy?

Press Releases and Jargon

Avoid technical jargon, unless you are certain that your release will only be read by a very specialized audience. Generally, avoid figures of speech or expressions, even if your audience will catch your meaning. Using the simplest possible terms (without being condescending) will give your writing the greatest impact.

   

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Patricia Walters-Fischer