Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Business Writing and other Press Release topics.

How can I write effective press release copy?

Conversational--Not Overkill

You should avoid jargon and make your press release conversational in tone. However, you don't need to include too much conversation! Take out any words that aren't critical to the meaning of the sentence. Journalists believe that "less is more," so watch out for words that don't add anything. Some words to watch for include: very, rather, obviously, pretty, and that.

Comments

Nobody has commented on this tip yet. Be the first.

Ask a Question

Not finding the advice and tips you need on this Press Release Tip Site? Request a Tip Now!

Guru Spotlight

Candi Wingate

Ever wonder how you could make your life better and more fun? So have tens of millions of fans who have turned to LifeTips for answers over the past decade. We keep the tips, advice, books, podcasts and writing services flowing, so you can keep your life and business growing in the right direction. Upward!