Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Business Writing and other Press Release topics.
Press releases should be strong, affirmative statements. Describe what something is rather than what it isn't. Say, "The company is closed on weekends," rather than, "The company is not usually open on weekends." Better yet, say, "The company is open Monday through Friday."
|Jennifer Mathes, Ph.D.|