Rules for Strong Copy in Press Releases

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How can I write effective press release copy?

Rules for Strong Copy in Press Releases

Make sure your copy is error-free. It should be clear, concise, and easy to understand. Leave the cute plays on words and pithy slogans to the billboards and magazine ads. In a press release, you need to communicate the benefits of your product or service effectively and efficiently. Use active language, and avoid past tense.

   

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