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How do I develop and maintain good media relations?

About Media Relations

Get to know the editors and analysts who cover your industry. Since many editors do not like to get phone calls, introduce yourself by letter or e-mail. Respect the editor's time. He or she is often deluged with press releases and is usually under deadline pressure as well. Being sympathetic to an editor's schedule will make him or her more apt to want to listen to what you have to say.

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