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When your company or product celebrates an anniversary, let the public know by issuing a press release. Give the history of the company or the product, and describe how it has grown or expanded. For example, "XYZ Company began twenty years ago as a one-widget start-up. The company now records annual sales of $22 million, and has twenty-six different products." If your company will be hosting any special celebrations or offering special anniversary promotions, you should include those details in the press release as well.