Press Releases: Responding to a Lawsuit

It's important to issue a press release if your company is named in a lawsuit, especially if the suit is likely to become public knowledge. This lets you put your own "spin" on what could potentially be negative publicity for you. Be sure to consult with your attorney to determine what you can and cannot say. Some public relations firms specialize in crisis management and will prepare this type of release for you if you don't feel comfortable doing so on your own.