Press Releases: Endorsements

If a person, company or organization of note--be it a celebrity, a politician, or some other high-profile individual, company, or organization--endorses your product, issue a press release that details the person's or organization's connection to your product or service. If you can, include a quote from the individual or a representative of the organization. If a celebrity, contact his or her publicist to get a brief biography on the celebrity to include.