Press Releases: Name Change

If your company is changing its name or the name of a product or service, issue a press release as soon as the decision is finalized. Be sure that the release includes both the old and new names, and say when the change will become effective. The quote should indicate why the name was changed and what the new name is expected to accomplish. For example, "The name Widget Tech better reflects the company's state-of-the-art manufacturing capability."